Greg Kaplan - Preparing Kids for a Competitive and Changing World

Greg Kaplan is an internationally recognized college admissions strategist and speaker. Headquartered in Newport Beach, his firm, the Kaplan Educational Group, helps hundreds of high school seniors and over 1,000 underclassmen reach their educational and career potential each year. Greg draws on his experience as an investment banker and lawyer to tie one's education to their long-term goals. Beyond earning admission, Greg and the Kaplan Educational Group Team are committed to helping all of their students become healthy, happy, and financially independent adults.

The Journey is rooted in humorous stories distilled with bits of sagely honest advice, The Journey goes beyond the well-chronicled college admissions madness and cuts to the core of parental angst with concrete suggestions for preparing children for a competitive and rapidly changing world. Young people face an increasing medley of challenges as they pursue higher education—rising tuition costs, daunting prospective student debt, and a talented and competitive applicant pool. After a decade of preparing students for the ever more difficult admissions process, college counselor Greg Kaplan wishes parents would stop thinking, “What should I do to get my kid into a good college?” and instead ask: “How can I best prepare my child for what comes next?” 

The Journey paints a realistic picture of the lack of preparedness among today’s youth. Using stories of parents and students who have struggled and succeeded, Kaplan pushes students to consider: What do you want to get out of your college and work career? How can you jumpstart your journey into the real world? He asks parents: Are you preparing your children to attain a life of health, happiness, and financial independence?

Order your copy of The Journey.