Barbara Hannah Grufferman Flexing Our Boomer Power!

Have TV ads of late got you feeling invisible? Perhaps not… if, in the words of Jane Pauley, you’re either “incompetent,” “impotent” or “incontinent.” However if you’re holding on to the majority of your faculties and aren’t yet wearing adult diapers, there’s an obvious dearth of advertisements that are aimed at you and your needs. 

And who better to spearhead the call to arms than one of our favorite guests, Barbara Hannah Grufferman? Barbara is the author of The Best of Everything After 50: The Expert’s Guide to Style, Sex, Health, Money, and More, and this female dynamo is on a mission to help us live with health, purpose, and fulfillment after 50. 

So join us as Barbara shares her thoughts on flexing our considerable boomer power and showing those misguided marketers how to treat the richest and most influential generation of them all... that, of course, being today’s oh-so-feisty woman!