Brand Centric: Beyond Basic Branding

During this hour with Marnie and guest, Karen Leland, you’ll discover:

• The 5 Functions of Brand Alignment
• How to Walk the Branding Talk
• How to Line Up All Your P’s & Q’s: 3 Ways Customers Judge Your Company Brand
• Why Brand Is Everyone’s Business: All Employees as Brand Ambassadors
• How to Let Brand Energy Drive Brand Design
• How to Utilize the Power of Teams to Drive Continuous Brand Improvement
• How to Create Narrative-Driven Standards

Over the past 25 years, Karen Leland has successfully worked as a management and marketing consultant, has written 8 books, spoken and been interviewed around the world and is the founder of Sterling Marketing Group. www.SterlingMarketingGroup.com.