Building Credibility: The Power of Statistics

During this hour with Marnie and guest, Brenda Yoder, you’ll discover:

• Why statistics provide credibility to your area of expertise.
• How statistics can spur change, engagement, and action.
• How to use statistics without sounding like a weird statistic nerd
• The differences between statistics, data, and research
• The key to making them relevant. 
• 5 essential factors of credibility in a world of false news.
• Why it’s essential to consider the source of the statistics.
• The specific questions to ask when looking at statistics.
• Factors that add credibility for your audience.
• Things to consider when making real life connections from statistics.

Brenda L. Yoder is a speaker, author, licensed mental health counselor, and educator who tackles hard topics facing today’s Christian. She’s a wife and mom of 4 living in Indiana. Learn more at www.BrendaYoder.com