Mike Safo with Todd Radom

Joined today by author and legendary graphic designer, Todd Radom. Todd and I talk about growing up in NYC, what has changed the most and what food he craves now that he’s in Upstate NY. Todd talks about his obsession with logos and uniforms at a young age, and what draws him to the color schemes and intricate details. We talk about the Red Sox New Patriots day uniform, the ever changing NBA city edition jerseys and if the players actually care what their uniform looks like. We discuss his incredible new book “Fabric of the Game: The Stories Behind the NHL’s Names, Logos, and Uniforms”, what made him want to write a book like this, the difficulties of writing this book with a partner and the challenges of limiting each franchise to 4-5 pages. We touch on some legendary teams such as the Maple Leafs, Red Wings and Rangers to some obscure teams like the Quakers and the California Seals. Todd then talks about  what made him famous, and that's designing some of the most recognizable logos in the world of sports. We hear about how he designed a Super Bowl logo, the pride of creating the Brooklyn Cyclones logo and some of his other projects. Todd and I talk about the disappearing usage of ticket stubs, which sporting event he wished he could have witnessed live, and his unique brick memorabilia collection. All this and more with the Logo King Todd Radom. Follow Todd and check out his site here:

Todd's site: https://www.toddradom.com/

Twitter: https://twitter.com/ToddRadom/

Instagram: https://www.instagram.com/toddradom/