Breaking Down What Ad Fraud Is & What It Means To Your Business

Anura helps clients grow their businesses by increasing campaign performance by up to 25%. We use the most mature, comprehensive and vetted ad fraud detection solution to detect the most fraud of any system currently on the market, with virtually zero false negatives. Our system and keen focus on performance metrics allows our clients to buy, sell or serve the highest quality internet traffic available.

Our mission is to increase our clients’ growth by improving marketing results through accurate and effective ad fraud mitigation. 

Our Core Values 

Authentic: We offer definitive results rather than hiding behind marketing terms/vanity metrics.

Nimble: We are constantly updating our algorithms to adapt quickly to the changing fraud landscape.

Unified: We work closely together as a team to accomplish our mission.

Reliable: Not only do our customers rely on us for accurate data, but they also rely on us to respond to their requests.

Accountable: We hold ourselves accountable to deliver the most accurate solution in the marketplace.

Rich’s Bio

I am the co-founder and CEO of eZanga.com and Anura.io. With over 27 years of digital marketing experience, I have been recognized as one of the most notable security experts in the digital marketing space. I am also an Ernst & Young Entrepreneur of the Year Award recipient for technology and have been named as a finalist in the American Business Awards for Best Executive of the Year.

 Within eZanga I launched an internal ad fraud solution called Traffic Advisors to pre-filter clients’ traffic. This later led to the stand-alone ad fraud platform, Anura.io, to tackle ad fraud in any environment.