Brian Smith: How Devotion, Spirituality & Tenacity Created The UGG Brand

This week we are interviewing the fun, entertaining and extraordinary Brian Smith. Brian was born in Australia, where he developed his love of surfing. A chartered accountant, he studied at the UCLA Graduate School of Management, and with $500 of start-up money, he founded UGG Imports to bring sheepskin footwear to America. After seventeen years, as sales reached $15 million, he sold the business to Deckers Outdoor Corporation. The UGG brand has since exceeded $1 billion of international sales several times over. 

A passionate innovator and entrepreneur, Brian is also deeply spiritual, purpose driven, values oriented, and totally committed to God. He is one of the most sought after business leaders in the country today. As a media guest and inspiring speaker, he is committed to teaching his breakthrough business strategies to entrepreneurs and translating personal vision and spirituality into company culture. 

From the shores of Malibu to Mount Kilimanjaro, Brian Smith tells his story of founding the world-renowned UGG Australia brand and reveals the secret to its mega-success. This book is written for anyone who wants to learn how-to succeed in business but also for those seeking the deeper truths they don't teach you about in business school.

On Brian’s journey he stumbled and fell, but he put his heart and soul into every sole and sale. He overcame all odds and found ultimate success. He will enlighten us with his decades of experience and wis­dom about the sale of a lifetime, and the making of a legend.

Brian's experience with UGG can certainly provide practical advice and tips to help kick-start an entrepreneurial revolution. But even if you are not an entrepreneur, it will inspire you to work hard, persevere, believe in yourself, watch the signs along the way, learn the lessons, and never give up!