EPISODE 227 ONLINE MUSIC PROMO vs STREET PROMO

So lately I have been going hard with promoting my music and radio show all over. Yes it is the PROMOTION and MARKETING of most products that make them PROFITABLE more so then the PRODUCT itself (I mean the SNUGGIE people are rich for crying out loud..a blanket with sleeves??) In this digital age, the music industry is TRANSFORMING RAPIDLY right now. Some say that the era of the CD is pretty much over...although I don't really agree YET..I know its not too far in the future from being true. But the way music is PROMOTED has changed DRASTICALLY even in the 12 years that I have been doing music myself. ONLINE promo used to mean you wasn't really a "STREET" rapper ..cause you audience didn't even go online. NOW even the most "GANGSTA" (even fake ones) absolutely HAVE to promote online or kill their career. Yes people STILL like to see posters on the street corners, flyers on their windshield AND YOUR LIVE PERFORMANCE. But you HAVE to have an ONLINE presence now to even be CONSIDERED a serious artist. Not just a WEBSITE like you could get away with at the turn of the century, no YOU NEED A TWITTER OR YOU DON'T EXIST..AND A FACEBOOK PAGE WILL HELP TOO! If you are an INDIE and you are NOT on REVERB NATION...many don't take you serious. Reverb nation is the new and BETTER MySpace ..mainly cause it offer 10xs as much statistical info and ways to promote, and its an ARTIST ONLY site pretty much. So now the question is, WHICH ONE SHOULD YOU PUT MORE MONEY IN? WHICH ONE GIVES YOU THE BETTER CHANCE OF GOING TO THE NEXT LEVEL? We will debate/discuss this.