EPISODE 384 "HOW DJ's BECAME THE NEW ARTISTS"

  When Hip Hop started, it started with the DJ. So here we are, after all the big name artist, producers and labels have exploded the genre to heights and profits unimaginable, the game has finally been turned over to the DJ. I guess when you think about it, that wouldn't be so bad right? If it was a yes this show wouldn't be necessary or interesting.Pay attention class, because I am possibly about to commit career suicide as a Rap artist. Today the DJ's have become infested with the payola mentality. Here is where it all falls apart. The person who's "job description" in hip hop is supposed to be breaking new talent and hot new records, is actually being controlled by the dollar. Now we have DJ albums that have MAJOR budgets, and they are NOT mix tapes, they are ALBUMS. What the HELL is going on? Now I see more PROMO and branding opportunities for DJ's then I do the people who make the music that the DJs play! Make no mistake a hot DJ is a necessity for a dope live show and a packed club, aint no way around it. But the SONG, the MUSIC was created by the ARTIST. We overlooked you for a long time, I get that, but now you have to remember not to overlook the art of the ARTIST. Tune in this is just the SURFACE of the discussion.