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Should BLACK CONSUMERS seek out more chances to BUY BLACK during the holiday season? We ask special guests, CHER'DON REYNOLDS, Sheo of She Prints It, and owner of Seeds 2 Shirt, TAMEKA PEOPLES, to give their take on BLACK FRIDAY and BUYING BLACK throughout the holiday season. Has the BUYING BLACK movement improved business for BLACK OWNERS in the last few years? Are BLACK CONSUMERS still unaware of opportunities to BUY BLACK? Do we have a realistic view of what being a BLACK OWNER of a business or BUYING BLACK actually looks like? MENTAL DIALOGUE asking the questions America's afraid to ask. ALL I ASK IS THAT YOU THINK