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Volume 1: Has the Era of the Creator-Consumer Arrived?

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This week we begin the discussion about the emergence of a new type of consumer: the Creator-Consumer. This consumer creates things and ideas for a living and so his needs are completely different from the traditional consumer. We caught a glimpse of this in the people who attended the  recent South By Southwest (SXSW) technology conference in Austin, Texas. The implications and challenges facing the Creator-Consumer are addressed.

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