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The first popular use of the term "Black Power" as a social and political slogan was by Stokely Carmichael (later known as Kwame Toure) and Willie Ricks (later known as Mukasa Dada), both organizers and spokespersons for the Student Nonviolent Coordinating Committee (SNCC). On June 16, 1966, after the shooting of James Meredith during the March Against Fear, Stokely Carmichael said:
Stokely Carmichael saw the concept of "Black Power" as a means of solidarity between individuals within the movement. With his conception and articulation of the word, he felt this movement was not just a movement for racial desegregation, but rather a movement to help combat America's crippling racism. He was quoted in saying: "For the last time, 'Black Power' means black people coming together to form a political force and either electing representatives or forcing their representatives to speak their needs."[6]