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You do not need the budget of a large law firm to attract attention and look good. Boutique firms working with their staff and a little creativity and elbow grease can surely boost their brand in local communities. Darin Klemchuk and his firm, Klemchuk Kubasta, LLP, manage a holistic approach to business development. Questions and topics covered on this show: 1) Relationships and Engagement; 2) External client appreciation events; 3) Internal employee and staff appreciation; 4) Being a thought leader within the legal industry. Darin Klemchuk is co-founder and managing partner of Klemchuk Kubasta LLP, a Dallas-based IP boutique law firm that offers comprehensive intellectual property legal services, including litigation and enforcement of all forms of intellectual property as well as registration and licensing of patents, trademarks, trade dress and copyrights. He can be reached at darin.klemchuk@kk-llp.com. Sponsor: Chris McCarthy of Northwestern Mutual Life Insurance Company, Milwaukee, Wisconsin