How Minds Change: An Exploration of Opinion and Persuasion

Science journalist fascinated with brains, minds, and culture, David McRaney joins us to discuss his latest book, How Minds Change: The Surprising Science of Belief, Opinion, and Persuasion. David created the blog/book/podcast You Are Not So Smart to get a better understanding of self delusion and motivated reasoning. It became an internationally bestselling book and then podcast, where he continues to interview scientists who study the psychology of reasoning, decision-making, and judgment. In the early days, David was a newspaper reporter covering Hurricane Katrina on the Gulf Coast and in the Pine Belt region of the Deep South. Since then, he has been an editor, photographer, voiceover artist, television host, journalism teacher, lecturer, and tornado survivor. He has worked for several years as the head of digital media for WDAM-TV where he produced The Green Couch Sessions, a TV show about the music of the Deep South. He has also written for Heineken, Duck Tape and appeared in a Reebok ad that he helped write. Most recently, he wrote, produced, and recorded a six-hour audio documentary exploring the history of the idea and the word: genius. www.davidmcraney.com. Tune in on Wednesday, December 13 @ 6pm EST!