Episode 53: Sponsorship in Sports

Michael Neuman joins Joe and Tom this week for a conversation on sports sponsorship. Michael is the Managing Partner, Scout Sports and Entertainment. Prior to Horizon, Michael was President and Co-Founder of Amplify Sports and Entertainment, a PROMO 100 agency.  His past clients include Samsung, Pernod Ricard, Allergan, Everlast, ING Direct, McDonald’s, Medco Health Solutions, Nikon, Pfizer, Inc., USTA, Volkswagen, Labatt USA, InBev, GSK and Pokemon.  Michael is a 25+ year sports and entertainment marketing veteran with experience putting together hundreds of dynamic sponsorship and marketing partnerships totaling well over $500mm.  Michael is also an Adjunct Professor of Sponsorship and Sports Marketing at Columbia University

Michael talks about his unusual entry in the sports industry and some of his famous work at Scout Sports and Entertainment, including his work for Burtger King. Michael also talks about the current state of the sponsorship industry. You can find Michael on twitter @ @michaelaneuman, be sure to check out his company’s website: http://www.horizonmedia.com

The Facts

The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports Our presenters are Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR).