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Tom and Joe sit down with 18-year-old Buster Scher, creator of Hoop Nation.
Listen to his take on the key demographics every marketer tries to reach, 18-34-year-olds, how to reach them, and what platform he thinks outperforms all of the others. This platform is not what you would expect someone to say!
Follow him:
IG: @buster
IG: @hoopsnation
The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports. Our presenters are Joe Favorito (@Joefav), Tom Richardson (@ConvergenceTR), and produced by Tom Cerny (@Tom_Cerny19).
