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Joe and Tom are joined by Jorge Urrutia del Pozo, VP of Football (Soccer) at Dapper Labs. Prior to his time at Dapper Labs, Jorge worked at AOL, HuffPost, and the NBA, and is also a Columbia University Sports Management Graduate (‘20). In this episode, Jorge talks about his start in the sports industry and provides an introduction for NFTs. Additionally, Jorge dives into some of the underlying ownership and payment mechanisms of NFTs, as well as Dapper Labs’ future NFT strategy with LaLiga. You do not want to miss out on this exciting and engaging episode on The CUSP Show. The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Tom Cerny (@Tom_Cerny19), Yash Agarwal’22(@yashagarwal655), Sam Marks ‘22, and Connor O’Neill ‘22, with Jillian Quinn ‘22 (@JillianMQuinn) and Dominique Smith ‘22 managing social media efforts.