281: Phil Green On Streaming, Building An Audience, and Future Of Sports Media

Joe and Tom are joined by Phil Green, Strategic Accounts - Media at Brightcove. Phil is a sports industry veteran who has spent his career working with the biggest brands in sports and entertainment, including Endeavor, ESPN, MLB Advanced Media, USTA, ABC Sports, and others. Phil talks about the evolution of sports streaming from traditional tv and how it has become more than a viable business. He highlights the potential opportunities in the sports streaming landscape while discussing its current state. Phil shares his insights on consumer engagement and building fan relationships for major and minor sports leagues. He also talks about the emerging trends in the sports media world and how leagues adapt to changing times to stand out in the attention economy. Phil also shares his incredible wisdom on Business Development and offers essential tips for navigating careers. You do not want to miss out on this engaging and insightful episode on The CUSP show. The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Yash Agarwal ’22 (@yashagarwal655), Sam Marks ’22, and Connor O’Neill ’22, with Jillian Quinn ’22 (@JillianMQuinn) and Dominique Smith ’22 managing social media efforts.