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Joe and Tom are joined by Andy Dolich(@Koufish), President of Dolich Consulting and Commissioner of Fan Controlled Baseball (FCB). Andy Dolich brings over five decades of executive experience in the sports industry, including front-office positions in the NFL, MLB, NBA, and NHL. In this episode, Andy shares his insights on how leaders react, protect their organization’s image, and address critical social issues in the major professional sports leagues. Andy discusses how fandom has evolved over the years and the unprecedented possibilities with the integration of technology and sports. He talks about how they are transforming a fan’s experience through immersive technologies at Fan Controlled Football. Andy also talks about Gen-Z to traditional sports, NFTs, Crypto, how to attract money, the importance of education, and much more. Finally, he shares his experience of being fired twice at the beginning of his career and discusses the importance of teamwork, leadership, and trust in building organizations. The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Yash Agarwal ‘22 (@yashagarwall655), Matt Hornick ‘23 (@MNHornick), and Cindy Li ‘23 (@cindyliiiii), with Jillian Quinn ‘22 (@JillianMQuinn) and Marco Vonderheide ‘23 managing social media efforts.