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In Hollywood, a smile is your greatest asset and world-renowned cosmetic dentist, Laurence Rikfin, DDS whose Beverly Hills practice sees an abundance of Hollywood stars on a daily basis, discusses with Aesthetic Insider Radio the secrets behind the brightest of smiles. Sometimes even the person with perfect teeth might need a little extra something to make them camera ready, while for others it may take cosmetic treatments such as veneers or other smile brightening procedures to make them picture perfect. In this interview, Dr. Rifkin shares his secrets to keeping those pearly whites look as bright and fresh as possible, regardless of age. To learn more about Dr. Rifkin, visit www.drlaurencerifkin.com.