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There's a lot of talk how important "values" are to business and success. What are values to a business model? Why are they important and how does a business go about developing values to their business? Join us today as we interview Lynn Fulks, Principal of Upstart Group. Upstart Group offers high-impact marketing strategies and solutions focused on product launch and quick generation of revenue for your startup or small business. We bring a fresh look at your challenges to the table. Whether you are bringing a new product to market, looking to grow market share of existing products, or building new revenue channels, we help you succeed.