How to Stay Visible and Charitable Too?

Join us today on Women Leading the Way Radio, as Barbara Eldridge, your host of Trend Setting Women interviews Renee Zau, CEO and Co-founder of Donation Match.

Charitable giving is often challenging for businesses. Providing prizes and products to school and charity events is an easier decision knowing that 42% of people would pay extra to companies committed to positive social and environmental impact (Nielsen). In fact, the publicity and ROI associated with feel-good events just may be a business owner’s most cost-effective marketing option available, if done well.

That is where Renee Zau saw a need and launched Donation Match. She had been a franchisee of two companies, launched five businesses, managed a regional marketing co-op, personally mentored over 100 business owners, and worked on over 50 charity events before partnering with husband Darryl to launch DonationMatch.com, the premiere self-service platform streamlining how products reach local community events and target audiences.

Barbara Eldridge is your host of Trend Setting Women, a show that is intense, informative and always interesting. Trend Setting Women focuses on showcasing women owners who play the game of business and never give up. Currently, Barbara is the President & Founder of Mind Masters, an organization for entrepreneurs to master the challenges they face in an ever-changing market place. For more than twenty-five years Barbara has been contributing to other people’s business success. Her many years of experience in the corporate world provided her with knowledge, insight and presence to help thousands of entrepreneurial men and women nurture their business ventures into thriving successes.