TEI 038: Product Managers Take Note…Changing a Culture for Innovation

Global Product Management Talk is pleased to bring you episode 038 of...

The Everyday Innovator with host Chad McAllister, PhD.

The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers.

Our Guest:  I met Michael Graber at Innovation Excellence, the online home of the global innovation community, where we both contribute innovation insights regularly. Truth be told, I was giving in to my vanity and checking out the top-20 posts for the month. My record is three posts in the top-20 in one month. For the month I was checking, Michael's name took the spotlight, and of course, I immediately thought he would be a great person to interview. When I did, I was not disappointed. Michael has more than twenty years of experience leading marketing and innovation efforts. As an expert in marketing and user interface, he has become an accomplished brand strategist. And, this is what really made me curious to talk with him – he is also a published poet and musician – creative forces that compliment his analytical side. Even when he is talking about innovation and brand strategy, he does so poetically and effectively.

Organizations seeking to improve their innovation culture need three things:

1. The full support and backing of the executive team in ways that are visible to the organization.
2. Building multidisciplinary innovation teams that understand how to lead innovation efforts.
3. These teams then help others in the organization, being Sherpas to show methods, teach, and walk alongside those learning the new techniques.