TEI 095: Product line roadmapping for product managers

Global Product Management Talk is pleased to bring you the next episode of...

The Everyday Innovator with host Chad McAllister, PhD.

The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers.

About the Episode: The last TEI episode was on the topic of product roadmaps and today we extend that topic by considering product line roadmaps – roadmaps for product lines and product families.

The person who has turned that topic into his professional career is Paul O’Connor. He is the founder and managing director of The Adept Group and he has had significant impact on the field of new product development over the past thirty years. During this time, he has developed and implemented a number of innovative approaches to creativity, innovation, and productivity in NPD. He is truly one of the savvy insiders that can go both broad and deep on many topics related to new product development.

In this interview, you’ll learn about:

1. What is a product line and a product line strategy,
2. How are platforms related to product lines,
3. How product line roadmaps differ from product roadmaps, and
4. Why product line roadmapping is important.