TEI 166: How product managers innovate

Global Product Management Talk is pleased to bring you the next episode of...

The Everyday Innovator with host Chad McAllister, PhD.

The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers.

About the Episode:

As product managers, our natural inclination is to solve problems. The Value Innovation Process teaches us how you get to that solution is just as important as the solution itself. The 10-step process involves asking simple questions in a structured way to get to the heart of who your customers are and what problem you are looking to solve for them.

Once those elements are in place, it’s much easier to determine what the solution will be and how you will deliver it. This episode has several guests who will share their experiences with the Value Innovation Process:

1. Dick Lee, who literally wrote the book on the Value Innovation Process.
2. Ed Wolf, a product manager at Caterpillar Trimble.
3. John Chattaway, a product manager at Bobcat Doosan.

In the discussion you will learn:

1. What the Value Innovation Process is.
2. How it’s being used at Caterpillar Trimble and Bobcat.
3. How businesses and customers benefit from following the process.