TEI 194: A case study for disruptive innovation before being disrupted – with Ch

Global Product Management Talk is pleased to bring you the next episode of...

The Everyday Innovator with host Chad McAllister, PhD.

The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers.

About the Episode:

I’m currently on a tour through the northeast of the US, visiting product managers and innovators. On my way, I stopped in Minneapolis and found an incredible innovation case study at Deluxe Corporation.

You’ll hear from Chris Clausen, Executive Director, how this company that is more than a century old is avoiding being disrupted by embracing innovation. He’ll share:

• why they had to innovate,
• how they discovered the new product and market opportunity,
• how they decided what to build and what to buy to make the product a reality,
• that the innovation was viewed by many in the organization as cannibalizing their main business, much in the same way as Kodak viewed work on digital cameras as cannibalizing their core business, and
• how they used customer testimonies to sell the innovation internally.

It’s a fabulous story with many lessons. The written summary of our discussion is at www.TheEverydayInnovator.com/194.