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Global Product Management Talk is pleased to bring you the next episode of...
The Everyday Innovator with host Chad McAllister, PhD.
The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers.
About the Episode:
I love innovation stories of how a product came into being or was made more valuable. Our guest, Giles Lury, loves them too. So much, that he has written books with innovation stories, including his most recent one titled Inspiring Innovation: 75 Marketing Tales to Help You Find the Next Big Thing.
Giles has worked on numerous innovation projects, leading to some major successes and, not surprisingly, the occasional failure. He has some good stories to tell.
