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Columbia Sports Management

The CUSP Show

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On the Columbia University Sports Management Podcast ('The CUSP Show'), faculty members Joe Favorito and Tom Richardson host thought leaders from across the sports industry as they discuss a wide array of topics. The show is produced by the Columbia University Sports Management program's staff.

On-Demand Episodes

Tom and Joe welcome sports author and esteemed columnist, Tim Brown to discuss his success as a sports journalist and talk about his new book The Tao of the Backup Catcher. Tim shares what goes into making a good story, common... more
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Tom and Joe welcome Jeff Sofka of Playbook Health to discuss his role in communal and social responsibility. Jeff Sofka shares his involvement in throwback merchandise with The NFL and the success of this retail space. He... more
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In a special edition, Joe and guest host Mike Schretter'25 welcome Mike Gao'25, social content and publishing project employee with the NBA Global Partnerships ( China) and Part-Time Columbia Student to learn about how he... more
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Tom and Joe welcome Anneliese Mesilati of UBS to learn about her job and priorities. Anneliese shares her relationship with sponsorships and activations with F1 and other relevant sports events such as the Super Bowl. She discusses... more
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Tom and Joe welcome Drew Muller, VP of House of Highlights to learn about how he built his career at Bleacher Report/House of Highlights. Drew shares how he capitalized on his media passions and how that led him to his current role at... more
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Joe welcomes John Lashway, Deputy Commissioner of the Canadian Elite Basketball League, back to the podcast to share the league's growth, role growing basketball in Canada, and its place in the ecosystem of professional basketball... more
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Tom and Joe welcome Mary Wittenberg, the new President of Gotham FC to discuss her new position including her short and long-term goals for the club. She explains the importance of building the right partnerships for the club and how... more
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Tom and Joe welcome Dave Zigerelli, Head of Video at Overtime, for our latest check-in with the ever-growing sports media brand. Dave shares how he began his production career working in linear television making non-sports content... more
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Tom and Joe welcome Caiti Donovan, Growth Strategy Lead for the WNBA, to learn about how she built a career using data to understand customer behavior. She shares how she combined her passions for data analytics and growing... more
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Tom and Joe are joined by Linda Ong and Sarah Unger, the founders of the cultural analysis firm Cultique, to explore the work they recently did with Cirque du Soleil, which was profiled in the New York Times. The two share how they... more
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