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  • Archived Episodes (16)
  • 00:34

    Prospect Direct CEO Alex Oswiecinski’s Unconventional Franchise Journey!

    in Business

    This week on Franchise Today, Prospect Direct Founder and CEO Alex Oswiecinski shares his insights on the power of data-driven franchise development. He explains how focusing and targeting individuals with strong business acumen and financial capabilities, rather than just capturing leads from those who fill out forms online is a game changer. This more qualified approach sets them apart from generic lead generation portals that cast a wide net. Prospect Direct's process involves thoroughly vetting prospects' professional backgrounds and experience to identify the best-fit franchisee candidates for their clients.
    Alex attributes Prospect Direct's rapid growth, ranking 753 on the Inc. 5000 list, to factors like the pandemic disrupting traditional lead generation methods and their ability to connect with high-earning, six-figure potential franchise owners through targeted email campaigns. The key lessons from Alex's journey?
    • Embrace a data-driven approach, focus on quality over quantity, and foster transparent, sustainable relationships between franchisors and franchisees.
    • Identify and target high-quality franchisee prospects with strong business acumen
     • Thoroughly vet candidates to ensure a good fit with the franchise model
    • Manage expectations and deliver realistic results in the franchise development process
    • Prioritize transparency and responsible franchise growth over short-term gains.

  • 00:18

    Positivity

    in Business

    Kiddo Klatters Community Chatters  

  • 00:40

    RE-BROADCAST The Coaches Conversation with ChatGPT

    in Entrepreneur

    Missed out on the live broadcast? We will re-broadcast it. With the administration coming in the new year, what does that mean for Small Businesses? Join Business Coach Margaret Jackson as she uses ChatGPT to figure out how the political & economical landscape in 2025 on this week's episode of AM 1220 KDOW.